“A rule says, “You must do it this way." A principle says, “This works … and has through all remembered time."
“We do not wish to escape life but to find life, to use our minds in fresh, experimental ways, to flex our emotions, to enjoy, to learn, to add depth to our days."
“Like Pascal, screenwriters learn that economy is key, that brevity takes time, that excellence means perseverance."
“When talented people write well, it is generally for this reason: They’re moved by a desire to touch the audience."
“No film can be made to work without an understanding of the reactions and anticipations of the audience. You must shape your story in a way that both expresses your vision and satisfies the audience’s desires. The audience is a force as deter"
“A story is not only what you have to say but how you say it"
“distinctive substance, structure, and style."
Excerpt From: McKee, Robert. “Story." HarperCollins, 1997.